The new 2014 report that shows trade in results from the country through last year. The survey shows which devices and companies get the most trade-ins, taking into account such factors as depreciation, and the most valuable smartphones.
There is little surprise to see that Apple's market leading iPhone 6 and iPhone 6 Plus finished as the most valuable smartphones of last year. Next on the list was Samsung?s Galaxy S5 and then the Samsung Galaxy Note 3. Apple was the top trade in brand thanks to a 38% market share and users tend to keep their iPhones, with 81% of users not trading in their device. Samsung was next with a 34.37% market share and HTC with 7.21%.
The most depreciating brand in the UK market was Blackberry, which is hardly a massive surprise, with Nokia following and then Google.
